Piggly Wiggly®, America's first true self-service grocery store, was founded in Memphis, Tenn. in 1916 by Clarence Saunders. In grocery stores of that time, shoppers presented their orders to clerks who gathered the goods from the store shelves. He developed a way for shoppers to serve themselves.
Saunders’ first store opened September 6, 1916 at 79 Jefferson Street in Memphis. Operating under the unusual name Piggly Wiggly, it was unlike any other grocery store of that time. There were shopping baskets, open shelves and no clerks to shop for the customer – all unheard of!
Piggly Wiggly's introduction of self-service grocery shopping truly revolutionized the grocery industry. In fact, many of the conveniences and services that American shoppers now enjoy were introduced first by Piggly Wiggly®.
2715 NC Hwy 11/55
Kinston, NC 28501